The Report Enotria 2008 (the vine and wine book, published annually by ' Union Italian Wines ), is this year's attention on the communication of the wine.
puramenti analyzing not only economic aspects but also the challenges, opportunities and risks of new technologies (internet in particular) and the mode of communication which provide a challenging social issues.
According to statements UIV internet also seems fine: more and more blogs and online sales now reaches two billion euro, ie 5% of the total.
In short, the data would seem that something is happening ...
But how is it that 'those' of communication (including me) do not seem so convinced?
Online commerce wine reaches 2 billion euro - in the world, namely 5% of the total. Still a niche, but stable growth.
puramenti analyzing not only economic aspects but also the challenges, opportunities and risks of new technologies (internet in particular) and the mode of communication which provide a challenging social issues.
Enotria From 2008 data emerge regarding the expenditure of Italian wine in communication and other marketing activities.
On average this cost is around 5.8% of sales (with a range that varies between 1, 5% and 10% respectively). Here's how this expenditure is split: 15%
- Event organizers
14% - 13%
publish tables - participation in trade fairs
12% - in-store promotion
12% - 8% public relations
- packaging and naming
On average this cost is around 5.8% of sales (with a range that varies between 1, 5% and 10% respectively). Here's how this expenditure is split: 15%
- Event organizers
14% - 13%
publish tables - participation in trade fairs
12% - in-store promotion
12% - 8% public relations
- packaging and naming
According to statements UIV internet also seems fine: more and more blogs and online sales now reaches two billion euro, ie 5% of the total.
In short, the data would seem that something is happening ...
But how is it that 'those' of communication (including me) do not seem so convinced?
Online commerce wine reaches 2 billion euro - in the world, namely 5% of the total. Still a niche, but stable growth.
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