Public relzioni in everyday language has many synonyms: take a coffee at the bar and shoot the breeze, going to lunch with a colleague, and shoot the breeze, wearing a nice suit and unleash a mega smile, And many
contrary: it is a challenging job ; does not require neither organization nor preparation, can not be quantified ....
Yet, believe it or not, public relations is a discipline, one of those activities in the marketing process that every company should develop and follow.
Public relations, also known as Public Relations or PR, are all the communication activities which aim to develop relationships, to establish a communication institutions, companies, people, structures, with their audience or customer base. The recipients of the communication can be individuals, institutions, corporations, the media, "consumers." The main purpose is to support the reputation of the organization who communicates, helping to create a specific identity.
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