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Enotria_2008

The Report Enotria 2008 (the vine and wine book, published annually by ' Union Italian Wines ), is this year's attention on the communication of the wine.
puramenti analyzing not only economic aspects but also the challenges, opportunities and risks of new technologies (internet in particular) and the mode of communication which provide a challenging social issues.

Enotria From 2008 data emerge regarding the expenditure of Italian wine in communication and other marketing activities.
On average this cost is around 5.8% of sales (with a range that varies between 1, 5% and 10% respectively). Here's how this expenditure is split: 15%
- Event organizers
14% - 13%
publish tables - participation in trade fairs
12% - in-store promotion
12% - 8% public relations
- packaging and naming

According to statements UIV internet also seems fine: more and more blogs and online sales now reaches two billion euro, ie 5% of the total.
In short, the data would seem that something is happening ...
But how is it that 'those' of communication (including me) do not seem so convinced?
Online commerce wine reaches 2 billion euro - in the world, namely 5% of the total. Still a niche, but stable growth.

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Public relations


Public relzioni in everyday language has many synonyms: take a coffee at the bar and shoot the breeze, going to lunch with a colleague, and shoot the breeze, wearing a nice suit and unleash a mega smile, And many
contrary: it is a challenging job ; does not require neither organization nor preparation, can not be quantified ....
Yet, believe it or not, public relations is a discipline, one of those activities in the marketing process that every company should develop and follow.

Public relations, also known as Public Relations or PR, are all the communication activities which aim to develop relationships, to establish a communication institutions, companies, people, structures, with their audience or customer base. The recipients of the communication can be individuals, institutions, corporations, the media, "consumers." The main purpose is to support the reputation of the organization who communicates, helping to create a specific identity.

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A blog ... Wine

.. to communicate, to listen to ...

,

... to promote,

... to tell,

... to inform,

... to excite,

... to choose,

... to entertain,

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Wine is an emotional product, that has to do with sensitivity and perception. The wine is not only technique and technology, but history, tradition, people. The communication is narrative, emotion, feeling. Small businesses that make quality wines and they do so for generations, carrying a huge cultural baggage, would have much to tell. This is possible due to the complexity of the wine, never equal to itself and therefore always able to amaze, to surprise, to generate emotions, and 'why, for his ability to interpret the complexities, and then get in touch intimate with each of us, that the wine is, and will in time, point of reference and expression of the culture of the society that produces it and drink it.

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Larizza: we have a representation in Parliament

"We are the socialist Europe and the certainty that those who thought and think that we will lose this battle on April 14 find that there are socialists, they are strong and will have representation Parliament in both the House and Senate . Pietro Larizza, said in opening the campaign Cosenza.
"The Socialist Party has lists and candidates in all Italy - added Larizza - run alone. We are opponents the center-autonomous and competing with the parties of the center and left. We have awareness - said Larizza - the responsibility of being the only party that represents Italy in the European Socialists and Socialist International. "

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D'Alema in the SI is a party that no longer exists

Villetti, we are faced with a more unique than rare.

D 'Alema in Brussels made it known that in the European Socialist Party there is a climate of support for the campaign of the Democratic Party and great sympathy by European leaders.
"Massimo D'Alema - says Roberto House - is a case more quite unique. E 'vice president of Socialist International on behalf of a party, like the DS, there is no more. At the same time, is one of the most important leader of the Democratic Party that does not fit and does not want to belong to the Socialist and in Europe is set in a political limbo. All this is a problem that can not be resolved by looking to liquidate the Socialist Party in Italy and even - Villetti ends - or going to lunch with Zapatero, nor Gordon Brown and D'Alema, who is not a hypocrite knows very well. "

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Buemi: no use to vote in the Democratic Party

"Franceschini will save his assurances useful vote, - says the Parliamentary Assembly of the Socialist Party Enrico Buemi - what matters are the facts and the facts show that the Democratic Party wants to achieve a result of majority with the help of Di Pietro and some reluctant radical, excluding the Socialist Party. If they had other intentions, Veltroni Franceschini and its allies would have to select based on clearer and more real programmatic convergence and reliability of the leading groups of political allies. The selfishness of the shop and there is no real consistency will be the main impediment to a successful outcome for Veltroni, who has failed once again the courage to make a great social force in Italy, winning as the rest of Europe. If he had the courage socialists would contest that plan enthusiastically. The useful vote - concludes the Socialist leader - however there will be, because there is no use to choose between two things that are basically the same. "